Probe - Media and Communication Studies

Abstract This study aims to explore the integration of feminist criticism and film narrative in the context of the new era, focusing on the innovative narrative techniques and new feminist spirit embodied in Jia Ling's film YOLO. Combining social ideology with feminist perspectives, this paper uses metafilm theory to analyse how to present women's self-awakening and empowerment through narrative structure. Text Analysis YOLO breaks through the traditional gender framework, not only conveying the values of gender equality and self-identity for women, but also responding to contemporary society's renewed affirmation of women's empowerment.

Abstract As information technology rapidly advances, social media has become a vital medium for college students to access information and engage in moral learning. Using Zhaoqing University as a case study, this research explores how social media supports and challenges integrity education. Findings show that it expands reach, fosters engagement, and strengthens ethical awareness, yet suffers from shallow content and weak credibility. Integrating traditional approaches, the study highlights educators' limited media literacy and governance gaps. Recommendations include enriching educational content, enhancing teachers' digital competence, and fostering coordinated school–family–society collaboration to sustain effective integrity education.

Abstract Objective: To examine the impact of self-presentation on WeChat Moments on friendship quality among first-year university students, and to explore the mediating role of online positive feedback. Method: A stratified random sample of 843 freshmen from a university in Shenzhen was selected. Data were collected using the College Friendship Quality Questionnaire, the Social Network Self-Presentation Strategies Scale, and a Positive Feedback Scale. Analyses—Including descriptive statistics, correlation analyses, and mediation modeling—Were conducted with SPSS 29.0 and JASP. Results: Except for negative self-presentation, positive self-presentation, authentic self-presentation, and online positive feedback each showed significant positive correlations with friendship quality. Self-presentation exerted a significant partial mediation effect on friendship quality through online positive feedback, with a mediation effect size of 0.55. Conclusion: Self-presentation on WeChat Moments influences friendship quality among university freshmen, with online positive feedback serving as a crucial mediating mechanism. These findings offer practical guidance for helping freshmen leverage social media to enhance friendship quality and provide empirical evidence for understanding how online social interaction affects psychological and social adaptation in college students.

Abstract This study looks at a new kind of social activity called "cloud companion" (yún dā zi) on Xiaohongshu, which is a very popular place where people share their lifestyles in China. It focuses on how individuals communicate and establish emotional closeness when participating in interest-based communities. By doing a close study of things people create, how they talk to each other, and what groups do on the internet, we look at how new forms of friendship and collaborative leisure emerge and evolve in virtual spaces. In this study, I use a comprehensive qualitative research method which involves analyzing a total of 500 postings, conducting in-depth interviews with 20 active participants, as well as participating in observation for a period of six months. It indicates that Cloud Companion relationships have low levels of commitment, high levels of flexibility, interesting connections and fulfill some social and emotional needs. The mechanism of communication is through strategic self-presentation, reciprocal engagement, and algorithmic facilitation of emotional connections are established through sharing experiences, empathetic engagements, temporal syncing. It helps us understand what is going on with the Internet today, particularly for younger Chinese people looking for other ways to be together online where they can share themselves but stay independent too. It also has consequences for social media platform design, the management of digital communities, and the wider debate about technology-mediated relationships in our society today.

Abstract Intelligence algorithms centered on artificial intelligence are profoundly reshaping the content production ecosystem of news communication. Based on the cutting-edge practices presented at the 2025 China New Media Conference, this paper systematically analyzes the changes in news content production mechanisms driven by intelligent algorithms. The study suggests that building a new production mechanism guided by mainstream values, based on human-machine collaboration, and expanded through comprehensive services is the key path for mainstream media to 'move toward the new' in the wave of intelligence.

Abstract In an era of rapid digital change, ICH must address the impact of modernization and the urgent need to preserve vast amounts of cultural material. Static preservation methods fail to reflect the dynamic and evolving nature of heritage skills, oral traditions, and performances. This paper delves into the transformational possibilities presented by digital empowerment it reshapes the connections between heritage, inheritors, and the public. ICH protection through the application of AI, VR, big data, mobile internet tech, moves from physical archive to digital reproduction + immersive promotion. This study explores the theoretical logic for digital empowerment and believes that digitalization is not just a technical tool but rather a brand new kind of ecosystem for culture; it changes how legacy, inheritances, and people get connected. It analyzes some certain ways like building digital gene banks and making immersive cultural space and cross media IP incubation. Research concludes that even if digital technology greatly improves the accessibility and interactivity of ICH, its core i.e "human" element is not lost, thus integrating technological development with true cultural responsibility is necessary for the ongoing development of human culture's various legacies.

Abstract Taking The Night Rain South Township directed by young director Li Binbin (also known as Li Binbin) as the research object, this paper explores the intergenerational transformation and emotional structure changes of the "leaving hometown—Returning to hometown" narrative mode in the image creation of the new generation against the background of accelerating urbanization in contemporary Chinese society. Through the "literary film" expression characterized by downplaying dramatic conflicts, weakening character growth trajectories, and concealing grand themes, the film presents a "detached" emotional attitude and rural cognitive style. This paper argues that this narrative strategy not only stems from the superficial and fragmented rural life experience of post-90s creators but also reflects the fundamental changes in the emotional connection between the youth group and their hometown in the "post-rural era". Combining the audio-visual language, narrative structure and cultural context of the film, the study analyzes how it integrates modernist expressions into classical aesthetic images, thereby reconstructing the significance of "rural areas" as psychological space and cultural identity. The paper points out that while The Night Rain South Township expands the aesthetic boundary of rural films, it also exposes the limitations of the new generation of creators in grasping historical depth and social thickness, thus providing a typical text for understanding the intergenerational transformation of contemporary Chinese rural narratives.

Abstract Following the process of "panoramic capture—Image stitching—Virtual presentation," 360°VR photography creates a brand-new immersive travel experience for users, driving the tourism industry to transition from traditional image recording to interactive, immersive experiences. By comparing the technical foundations, creative models, and aesthetic values of 360°VR photography and traditional photography, this paper reveals how 360°VR photography breaks free from physical space constraints, reconstructs the photographic creation process, and reshapes the role of creators through virtual space construction and audience interaction. The research further explores specific application cases of 360°VR photography in digital cultural and tourism, analyzing its prospects and challenges in cultural heritage preservation, virtual tourism navigation, and scenic area digitalization. 360°VR photography is not merely a continuation and expansion of traditional photography, but a core driving force for the development of digital cultural and tourism products, heralding the in-depth integration and innovative development of photographic art and the tourism industry.

Abstract In the era of digital intelligence, Augmented Reality (AR) and Virtual Reality (VR) technologies have pioneered new pathways for the dynamic inheritance and innovative dissemination of Intangible Cultural Heritage (ICH). This paper examines the traditional woodcarving of Liukeng, Jiangxi—A representative bamboo and wood-based craft—Through the lens of the "D-PEICA" model (Digital Platform, Embodiment, Immersion, Credibility, and Alliance). By systematically constructing a theoretical framework for AR/VR-enabled image communication, this study analyzes how these technologies build hybrid communication matrices, facilitate embodied interactions, and create immersive narrative scenes. Furthermore, the paper critically reflects on risks such as the dilution of authenticity, the tendency toward over-entertainment, and ethical conflicts. It ultimately proposes a new paradigm for intelligent digital communication led by humanistic values, aiming to provide practical guidance for the sustainable development of bamboo-based crafts.

Abstract As the opening work of Harry Potter series, Harry Potter and the Philosopher's Stone is set in Hogwarts School, with Harry Potter's childhood trauma as its central narrative thread, laying the foundation for the trauma narrative of the entire series.Drawing on post-traumatic theory as its core analytical framework, this paper focuses on the single work Harry Potter and the Philosopher's Stone, and explores in depth the manifestations, origins and initial healing pathways of childhood trauma in the text.This paper takes Harry Potter as the primary research subject, with Neville Longbottom and Severus Snape as the secondary subjects.It analyzes the overt and covert manifestations of trauma, explores the impacts of personal psychological limitations, family emotional deprivation, and dual contextual oppression (the Muggle world and the magic world) on the formation of trauma, and elucidates the roles of friendship, acceptance, encouragement and understanding in trauma healing.The paper aims to deepen the academic interpretation of Harry Potter and the Philosopher's Stone, reveal the correlation between childhood trauma and individual growth in the text, and provide certain theoretical guidance and practical insights for the formation and healing of trauma among contemporary young people.Meanwhile, it verifies the applicability of trauma theory to fantasy works and enriches the research perspectives on Harry Potter and the Sorcerer's Stone.

Abstract This study aims to evaluate the effectiveness of regular script calligraphy teaching at Hebei Institute of Fine Arts, and to analyze the innovative practices and application effects of its teaching content and strategies. The research adopted quantitative research methods. Through questionnaire surveys and statistical analysis, it evaluated students' learning outcomes in aspects such as cultural inheritance, practical application, and teachers' feedback mechanisms, and analyzed teachers' teaching practices in areas such as the integration of modern trends, the application of skills in real-world scenarios, and the effectiveness of collaborative learning. The research results show that the teaching of regular script calligraphy at Hebei Institute of Fine Arts has achieved remarkable results in the inheritance of traditional culture and the cultivation of basic techniques, but there is also a problem of insufficient modern adaptability. The research put forward the strategy of "adhering to the right path while innovating", suggesting deepening cultural thematic teaching, optimizing the extension of practice, and establishing a hierarchical collaboration mechanism to promote the modernization transformation of traditional calligraphy education.

Abstract Curriculum-based and dedicated ideological-political courses are vital vehicles for university education, sharing the mission of fostering virtue through education. However, the "separation of two skins" persists, with both falling into dilemmas of "isolation" and "de-ideologization." From a "coupling" theory perspective, this paper analyzes the internal logic of shifting from "parallel" operation to "coupling." It explores collaborative mechanisms across four dimensions: goals, content, subjects, and institutions. Finally, it proposes pathways based on conceptual consensus, teacher collaboration, platform support, and evaluation-driven improvement, offering insights for constructing a "Greater Ideological and Political Education" pattern.

Abstract Artificial intelligence has been fully integrated into the entire chain of film creation, production, and communication, driving a systematic transformation of film aesthetics across production mechanisms, textual forms, and aesthetic experiences. While generative AI, virtual filmmaking, algorithmic recommendation, and other technologies have enhanced industrial maturity and expanded visual expression, they have also given rise to pressing challenges, including weakened artistic subjectivity, superficial emotional articulation, fragmented cultural memory, and blurred ethical boundaries. Grounded in the dialectical relationship between technology and humanity, this paper examines the evolution, core characteristics, and practical dilemmas of film aesthetics in the AI era, and proposes an integrated framework of people-orientation, human–machine collaboration, ethical governance, and indigenous construction to provide theoretical references for the high-quality development of China's film industrial aesthetics.

Abstract Against the intelligent transformation of vocational education, this paper constructs AI+BOPPPS interactive strategies for vocational business English smart classrooms to explore their impact on students' core literacy. A 16-week quasi-experiment was conducted on 124 students. Results show that the integrated model significantly improves classroom interaction, learning participation, academic performance and four core literacy dimensions. This study provides a replicable intelligent teaching scheme and references for the digital reform of vocational business English education.

Abstract As a national-level intangible cultural heritage (ICH), the living inheritance of Yi Ethnic Medicine relies heavily on the oral and hands-on transmission among inheritors. From the perspective of ICH protection, this paper sorts out the core value of oral records of Yi Ethnic Medicine inheritors, analyzes the inheritance characteristics and practical dilemmas reflected in these records, and proposes inheritance paths including standardized collection, digital archiving, and diversified dissemination. It aims to provide practical references for the systematic protection and innovative development of Yi Ethnic Medicine as an ICH resource.

Abstract In the era of all-media, profound transformations in the media ecology have placed new demands on the core competencies of broadcasting and hosting professionals, with cross-platform communication capability emerging as a key quality for practitioners to adapt to and lead industry development. Based on the macro-background of the current deepening development of media convergence, this paper systematically elucidates the new challenges faced by broadcasting and hosting work in the all-media context, including the diversification of communication subjects, the complexification of audience roles, and the fragmentation of content production. The core of the article lies in its in-depth analysis of the connotation of cross-platform communication capability, defining it as a comprehensive literacy that transcends traditional single-medium skills. Building on this foundation, the paper focuses on the constituent core elements of cross-platform communication capability, systematically summarizing them into three dimensions: the capability for in-depth cognition and precise adaptation to platform characteristics, the capability for free switching between multiple language styles and impromptu expression, and the capability for user community operation and personal brand construction, while providing an in-depth interpretation of the connotation and value of each element. Furthermore, from the dual dimensions of talent cultivation and industry practice, the article proposes feasible paths to enhance this capability, advocating for the construction of a curriculum system that integrates cutting-edge media theories with all-media practical training, strengthening practitioners' awareness of lifelong learning and deep cultivation in vertical fields, and calling for the industry to improve evaluation mechanisms and build communication platforms. The research concludes that the systematic construction of broadcasting and hosting professionals' cross-platform communication capability and the cultivation of its core elements are not only intrinsic demands for individual career development but also crucial supports for enhancing the communication power, guidance power, influence, and credibility of mainstream media in the all-media era, holding far-reaching significance for promoting the transformation, upgrading, and sustainable development of the broadcasting and hosting industry.